About Parade

Learn about the brand

Parade Design was founded in 2001 by second generation jewelers Allen & William Pung. Growing up in the jewelry business, the brothers inherited a keen eye for high quality gemstones and design, and together have created one of the most dynamic design teams in the industry.



Parade's award winning designs emanate from the combined strengths, determination and artistic sensibilities of the two brothers. Allen prefers sleek, clean lines and elegant styling, perfectly balancing William's inclination for complex, adventurous designs that make harmonious use of negative space. Each style is elevated with constructive reviews and improving details, creating diverse designs that are extraordinarily beautiful. While constantly pushing for inventive designs, the Parade Design team produces outstanding jewelry with impeccable techniques and extraordinary materials.